Skip to main content


Picture us as your trusty sales superhero, donning a cape and armed with the ultimate sales secrets.

Just a few tips we’ve picked up over the years from sessions we’ve hosted…These strategies are like magical potions that can turn prospects into loyal customers faster than you can say “abracadabra.”

Forget the generic sales pitch—it’s time to get personal! Customers these days crave customised experiences. Treat each customer like a unique individual by tailoring your approach. Use their preferences, interests, and purchase history to dish out personalised recommendations, exclusive offers, and spot-on content. When they realise you “get” them, they’ll be hooked!

Picture this: you’re having a conversation with a friend over a cup of coffee. That’s the vibe you want when engaging with potential customers. Be an expert listener! Ask open-ended questions, encourage them to share their thoughts, and really soak in what they have to say. Oh, and don’t forget to address their needs—it’s like adding a cherry on top!

Stay on top of your follow-up game like a true sales superstar. Respond promptly, provide the info they need, and keep the excitement alive. And hey, it doesn’t end there! Keep nurturing those relationships even after the sale. Surprise them with awesome resources, exclusive deals, or a friendly check-in. Befriend them on LinkedIn & regularly interact with their posts to establish yourself in their network!

Use industry events like UK Black Business Week to hone your skills, whether marketing, sales or entrepreneurial, these events are your opportunity to learn from success stories, be inspired and meet incredibly valuable connections.